My name is Oscar Ianin Li, a London-based graphics designer from Macau who mainly focuses on graphic designs, commercial designs and visual identities.

I am currently a 2nd-year design student at Goldsmiths, University of London.
I have 4 years of professional graphic design experience before going to university, working with professional esports organisations on design and management, and collaborating with the gaming industry moguls such as Ubisoft and Blizzard Entertainment.

I founded the design studio NOVUSDSGNLAB® when I was 16, working with different fields and companies with design needs.

Other than graphics, I also have experience in innovative product design, coding, photo/video shoots, video editing and physical making such as 3D printing and laser cutting.

As a professionist, I enjoy working digitally on the technical side of design, from graphics to multi-media. I have over 8 years of experience with Adobe software such as Photoshop, Illustrator and InDesign, and around 3 with Premiere Pro and After Effects. I am currently more focused on developing my skills in 3D and UI/UX design, with Blender and Figma.

I focus a lot on the use of geometry and typography and colour in my designs.
I have been placing myself and my work on the edge of design trends, constantly studying and improving my skills, with the belief that designs should not be conservative, no matter what field you or your company is in.